The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from January 6 to February 6. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for February.
Byeon Woo Seok held onto his spot at the top of the list this month with a brand reputation index of 1,593,381.
BLACKPINK rose to second place with a brand reputation index of 1,305,800, marking a 39.02 percent increase in their score since last month.
Lim Young Woong took third place for the month with a brand reputation index of 1,240,904, while soccer star Son Heung Min followed in fourth place with a score of 1,073,692.
Finally, Yoo Jae Suk rounded out the top five with a brand reputation index of 896,250, marking a 14.46 percent rise in his score since last month.
Check out the top 30 for this month below!
Byeon Woo Seok
BLACKPINK
Lim Young Woong
Son Heung Min
Yoo Jae Suk
BTS
Kim Soo Hyun
Gong Yoo
IVE
ASTRO’s Cha Eun Woo
Faker
SEVENTEEN
Lee Chan Won
Han Ji Min
Lee Jung Jae
Shin Dong Yup
Jun Hyun Moo
aespa
LE SSERAFIM
Lee Byung Hun
Hyun Bin
Young Tak
Baek Jong Won
Kim Hye Soo
Kim Yuna
Ma Dong Seok
Kim Jong Kook
BIBI
Kang Ho Dong
Son Suk Ku
Watch Byeon Woo Seok in his hit drama “Lovely Runner” on Viki below:
[viki-watchnow url=https://www.viki.com/tv/40466c-lovely-runner?locale=en]
Or check out Yoo Jae Suk’s variety show “Whenever Possible” below!
[viki-watchnow url=https://www.viki.com/tv/40801c-whenever-possible]
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