The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from February 3 to March 3. Only idols who debuted in 2023 or later were considered for the rankings.
STARSHIP Entertainment’s new girl group KiiiKiii topped this month’s list with a brand reputation index of 1,592,255. High-ranking phrases in the group’s keyword analysis included “I DO ME,” “DEBUT SONG,” and “Gen Z Charm,” while their highest-ranking related terms included “debut,” “freedom,” and “hip.” KiiiKiii's positivity-negativity analysis also revealed a score of 84.91 percent positive reactions.
SM Entertainment’s new eight-member girl group Hearts2Hearts took second place for the month with a brand reputation index of 1,407,391.
BABYMONSTER ranked third with a brand reputation index of 1,321,329, a 21.95 decrease in their score since last month.
BOYNEXTDOOR came in fourth place with a brand reputation index of 1,234,963, while TWS rounded out the top five for March with a score of 1,158,155.
Check out the top 20 for this month below!
KiiiKiii
Hearts2Hearts
BABYMONSTER
BOYNEXTDOOR
TWS
KISS OF LIFE
RIIZE
ZEROBASEONE
QWER
MEOVV
tripleS
izna
RESCENE
ILLIT
KickFlip
UNIS
HORI7ON
EVNNE
ARTMS
KATSEYE
Watch many of the above groups perform at the 2024 MBC Music Festival on Viki here:
[viki-watchnow url=https://www.viki.com/tv/40909c-2024-mbc-music-festival]
And the 2024 SBS Gayo Daejeon below!
[viki-watchnow url=https://www.viki.com/tv/40905c-2024-sbs-gayo-daejeon?locale=en]
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